Contagious : Why Things Catch On : Reading Experience

We all have heard of the hilarious Panda Cheese commercial in which a panda screws everyone who says no to panda products. People loved the ad so much that the brand enjoyed world wide recognition. On the other hand commercials by GoldenPalace.com was a complete miss, it just failed to persist their brand name in customer’s mind by Fool in the pool marketing stunt.

So, what makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

In the age of social media where everyday we get to see viral trends, what makes them viral?

My 2nd book of the year was, Contagious : Why things catch on.

I picked this book when I saw the author if this book Jonah Berger in a documentary The YouTube Revolution. As I am trying to set up a company, understanding the science behind virality will only help.

Contagious gives nice representation of the science behind viral things in the form of a framework he calls STEPPS.

S : Social Currency

T : Triggers

E : Emotion

P : Public

P : Practical Value

S : Stories

Each of the element of this framework represents on its own a very powerful factor of making things viral.

Book explains case studies of many products and businesses, and how the elements of STEPPS helped their brand go viral.

Be it 100$ cheese-steak that was a perfect example of social currency making a local restaurant popular or “Will It Blend?” video series on youtube making Belndtec’s blenders popular worldwide.  STEPPS can be found in every viral marketing campaign.

The thought that was intriguing was, How will STEPPS combine with traditional marketing strategies like SWOT and PEST frameworks . In my opinion it will only increase the chances of the campaign going viral.

Contagious explains very effectively, how STEPPS play major role in making people to share, to remember and to talk about something. Each element is described a great marketing campaign story that just cements the concepts in your mind.

Overall, it was a great read for everyone. Not very technical that you’ll need google to seek the meaning of marketing jargon, but still technical enough to give you knowledge you want.

My 3rd book of the year is, The Lean StartUp by Eric Ries. A nice book on how startups that are successful perform with their business models and operations.

 

 

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10 Things I want to do before I graduate.

I am almost half an engineer by this time. Two and a half year and I will be a graduate. Sounds like fun. So I guess this is the best time to reveal 10 things I want to do before I die . Oh! sorry, before I graduate.

 

1. Google Summer Of Code

GSOC
Okay. First one should not be a surprise for computer students. Gsoc is like a dream for almost every computer engineering student. There is nothing better then this you get as a student. I am working with python and will try to get through with it into the Gsocers list.

2. Go to Goa

Goa
Now this should be obvious to every college student. The beach parties and the girls ;). Seems like fun.
I just want to get there and then declare it “The World Party!”.

3. Try to crack Codevita

Codevita
If you are unfamiliar with this one. It is not your fault. It is a coding contest organized by TCS. I am not that much of a hardcore competitive coder but still this thing deserves a shot.

4. Go River rafting

River Rafting
Okay! I am really excited for this one. About half a year ago we planned this but few back logs ruined the plans :'(. . Let us see when the glory comes to me.

5. Complete the Dragon Ball series

DBZ
It nothing compared to watching your favorite anime Dragon Ball and try to follow the super saiyan way of living. I have grown up watching this and want to live this awesome way my whole life. (Those good old times . I want to relive them 🙂 ).

6. Go to Sunburn

Sunburn
There is nothing more exciting and thrilling and electrifying and startling …( 😀 )then jumping with your hands flying in the air to the EDM of your favorite DJ.

7. Complete Data Science Specialization on Coursera

DS
Back to study stuff. Data science and Big Data are kind off booms in the IT industry now days. There are by now 11 courses provided by coursera on the topic and I wish to complete them all.

8. Plant a Start-Up

start up
As you guessed by the previous point, I am a techie person ( at least I consider myself as one ). It sounds thrilling and fun to start your own start-up. So just shut up and start-up.

9. Go to Bangalore for an Internship

Internship
Tech internship and Bangalore. The perfect duo. Meet new and talented people and grow yourself as well. As far as I have heard it is a very fun experience.

10. Get a Girlfriend

This one is in because I was having no other thoughts in my mind and I didn’t wanted the title to look like 9 things to do…
So if you are a girl, ping me! 😉