This was the book that I knew prior to reading it that it won’t be too interesting and might even feel too slow. I searched it on the internet and picked it to read to get a perspective of a retail seller. As me and my team are trying to start a company that will work very closely with retail stores and their owners I thought this book will provide some value.
What I liked about this book how it delivers simple and effective tactics that a store owner can use to create customer loyalty, make lasting seller-customer relationships and compete against online retail giants.
It compares getting customers to getting a girlfriend. They are demanding and they want to feel special or else they’ll move on.
It brings focus on few very effective retail techniques like bag stuffers and doughnut marketing. It also covers basics of copywriting and its importance.
What I didn’t like about the book was that it was too slow and dumb at times. As a young person who is aware of technology world you’ll feel few things too stupid to be covered in that detail in the book. May be that’s a better fit for old shop owners.
Overall it was a good read. Not as per my expectations but still can give you an image of a mind of a retailer.
I’ll definitely use the concepts of this book in my company as me and my team too believe that the best shopping experience for a customer can be provided at a local retail store. All they need is a power up and better tools now.
My next book is “How to win friends and influence people”. Will share my experience about that too when’ll be done.