E-Summit ’17 IIT Bombay — Experience

E-Summit is the flagship entrepreneurship event organized by IITB. The two-day annual summit promises to be an amazing meeting ground for industry experts, business leaders, investors and entrepreneurs and of course, students, many of whom are aspiring entrepreneurs.

I attended this event in its 2017 edition and had mixed feelings on how the whole thing turned out holistically. There were some good parts and some not so good parts, but as a whole the event was worth attending.

There were many small talks spread on a 2 day course. Obviously, you can not attend all the talks, you have to select few of them according to the schedule and feasibility.

I personally realized that choose a topic that you are not familiar with as talks are pretty basic and don’t go to great depths.

Following are the talks and keynotes that I attended.

Day 1 :

  1. Keynote by Raj Jaswa :

First event of day 1 was keynote by Raj Jaswa. Most prominent thing he said in a nutshell was areas in which one should look for business opportunities.

Some being,

  1. Cloning and localisation
  2. Long tail business
  3. Adapt an existing business model to a new sector.

2. Digital Marketing :

This talk was presented by founder of E2M, a digital media company. I found this talk too basic aa I had already taken a course online on digital marketing.

Some topics discussed were,

  1. SEO
  2. PPC
  3. Social Media
  4. Emergence of mobile platforms

3. Brembo Company Presentation :

Brembo is a breaking technology company and a dominant force in the market. A manager from Italy presented the company’s operations in India.

He quoted a quote from the founder of Brembo that I found very captivating,

“Anyone can do simple things, but only few can handle difficult ones. We have to do difficult ones”.

4. Chat with Rahul Yadav :

Next session I attended was a Q&A session with Rahul Yadav, the founder of Housing.com.

It was nice to see him talking about his mistakes and telling people not to repeat them.

5. Wealth creating through financial planning :

This was conducted by Reliance Mutual Funds. In a nutshell it was all about SIP.

6. Keynote by Rajat Sharma :

The day ended by keynote by Rajat Sharma. He discussed his journey and his humility and wisdom was notable and inspiring.

7. Stand up comedy by Vipul Goyal and Sapan Verma

Nice performances by both of them always.

Day 2 :

Day 2 of the event was more power packed. I found the speakers and the talk topics, both to of higher level.

  1. Building a brand that indians love :

This was presented by an ISB professor. Basic point conveyed in the talk was that business customers have two currencies that they spend : time and money.

Thus, trigger point of all the businesses must be how customers are spending these two.

2. Protecting your brand : Trademarks, Copyrights and Patents :

I had no prior knowledge of patents and thus decided to attend this talk.

It nicely packed info on what, when and where to file the patent.

3. Startup Scaling : Overcoming key operational challenges :

Pressing issue of this talk was the resource visibility issues that startups face.

The speaker was from a company called OutThink LLC. They advocated that such challenges can be overcame by businesses collaborating and providing services to each other instead of doing things completely by themselves in isolation.

Here is where OutThink helps its customers by what they call at SRM : Strategic Resource Mapping.

4. Most Common Startup Budget Mistakes:

This talk was presented by a startup investor and mentor from Ireland.

The talk revolved around funding sources, funding advice and bootstrapping.

5. Final Keynote : By Bibop Gresta : COO Hyperlopp TT

The most exciting event of the summit was final keynote by COO of Hyperloop. He presented us with the overview of Hyperloop and how it is planning to carry its operations in India.

It was notable how fit and fun he was at the age of 40. Something that we can all learn from.

Conclusion :

To conclude, the summit was a thumbs up. It was not entirely the standard that I was expecting it to be, but still was Ok.

It was great if you have networking as the primary goal in your mind, not so good if you wanted hand on knowledge on topics.

Finally, it was nice to see other aspiring and existing entrepreneur facing the problems that you are also facing. Makes you feel that you are not alone and if that can pull it off, you can too.

Learning How To Learn : Course Experience

The human brain has 100 billion neurons, each neuron connected to 10 thousand other neurons. Sitting on your shoulders is the most complicated object in the known universe.

What is learning? Well basically, forming and consolidation neural patterns.

Recently I took the course “Learning How to Learn” on Coursera. I really wanted to figure out the best way to enhance my learning. And this course has been really helpful. It provides you with the right tools and tips to construct your own learning schedule. Methods shown in the course are scientifically proven and helps you understand your brain better.

Here is a quick summary of what I learned in the course :

WEEK 1 :

There are two modes of thinking :

  1. Focused Mode
  2. Diffused Mode

Focused Mode is where our mind is concentrating on following neural patterns that it is already familiar with and Diffused Mode where our mind is sort of relaxed and is ready to find new neural patterns.

Why we procrastinate?

Studies have shown that we procrastinate because when we are about to start a task that we are uncomfortable with our brain activates the parts that correspond to pain and thus wants to stay away with it.

Solution? Well, just get started. With practice this feeling will go away.

Don’t think too much and just “eat that frog”.

WEEK 2 :

Chunking : A chunk is a small interconnectable piece of information that you can learn at a time.

Basic idea behind chunking is to get a bigger idea of the topic that you are going to study and divide it into meaningful chunk. These chunks then get interconnected to to help brain learn effectively.

Mastery is just the art of increasing the number of chunks that you can interconnect.

Personally, I feel chunking is a great way to tackle procrastination too.

Illusion of competence :

When you are done with learning a topic. Force yourself to recall it.

What motivates you? Having a feeling of motivation and excitement towards learning helps the brain learn more effectively as feeling motivated releases dopamine which causes happiness.

Overlearning and Einstellung :

One should be beware of overlearning i.e repeating several times topics you already know. This causes the brain to go into Einstellung, which means that brain refuses to explore new neural patterns and becomes rigid to ones we already know very well.

Week 3 :

Habits are energy saver mode of our brains. When a habit has been formed our brain doesn’t overload itself with information and zombie mode kicks in.

Habit can be described with following parts :

  1. The Cue : Triggers that launches the zombie mode.
  2. The Routine : Habitual response in reaction to the cue.
  3. The Reward : Habits exist because we get reward.
  4. The Belief : To change habits we need to believe that we can change them.

Understanding how habits are formed and work can help us develop new good habits and get rid of the bad ones. 10 years from now everyone is going to know about your bad habits, your success is going to represent you. Now is the time to get rid of them.

Avoid Procrastination? Focus on process not the product.

Also, make your to-do list for the next day the night before. This will allow your diffuse mode to work on it while you will be sleeping.

WEEK 4 :

There is a difference in smartness of people. Smartness equals having a larger working memory.

But people with smaller working memory are scientifically proven to be more creative.

Deliberate Practice, practicing hard stuff again and again, can lift the normal brain to the realm of naturally gifted. Practicing certain neural patterns deepens the mind.

How to become a better learner?

Exercise : Exercising created new neurons in brain.

Life experiences : Gaining varying life experiences also enhances the brain.

Analogies and Metaphors : Can be used to learn and memorize effectively.

And finally ,

Virtue of less brilliant is perseverance and grit.

This course has been great for understanding how our brain works in nutshell. At least know you know how it works, you can make it work for you.

I am trying to become good at things that are way complex than what I have worked on till now. This was the reason why I took the course.

My takeaways were to practice, persevere and have patience.

I have started next course “Introduction to Algorithms by MIT”. This is a course that I always wanted to finish completely. Hopefully this time I can do that.

See you next time!

Zen and the Art of Motorcycle Maintenance : Reading Experience

The Japanese motorcycle maintenance guide says “ Assembly of Japanese bicycle requires great piece of mind”. There is a thing about everything you build, including bikes. If you build it with non-serene mind, then you build your problems into it.

The book takes you on a cross country bike journey that will teach you mind opening lessons that leave lasting impressions on your mind. Your mind will simple refuse to contract itself to older stage.

One of the most important lesson that book teaches you is to enjoy the common little things that life has for you. There is as much Buddha in cogs of bike, as there is at the top of the mountain.

Towards the beginning of the book the author says, “If you want to set out for the most amazing bike journey, you have learn the art of motorcycle maintenance.” The quote has so many meanings at different levels that your mind can explore the words in infinite ways.

As the bike journey progresses, author makes the point that the key to be doing great work is to be completely involved in it. Not like mechanics who listen music while working on the bike with no intention to make it great, the noise of the tools should be music.

How we see the world affects how we think about it. There are two ways to see the world, the classical way where everything is logical and the other is the romantic way.

Classical way of thinking runs the knife on views, something is cut. And when the logic in the logic is found, the beauty of the unknown is lost.

Romantic way of thinking is all about enjoying the continuum of things.

Quality is the thing that author says that you know what it is, but still you can not define it. Like you know what makes a tomato soup good, but yet you can not define what makes up its quality, both materialistic and spiritual.

World consists of three things : Mind, Matter and Quality.

The author was a student of University of California at one point, before his nervous breakdown. Studying there he made some amazing point on the thinking of Plato and Aristotle. How dialectic way of thinking is different from rhetoric way of thinking, but at the same time one doesn’t proves the other wrong.

My two the favorite quotes from the book are :

  1. “The only zen you’ll find at the top of the mountain, is the zen you take with you”.
  2. “The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquillity it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.”

This is the best book that I have ever read. No matter what you are doing in your life and how old are you, this books touches your mind at levels so deep that you didn’t even think it was possible. But you’ll have to keep the beginner’s mind to learn.

As the author states, “sometimes it is better to travel than to arrive”. I was carried away with the philosophical ideas presented in the book and the serenity that the country side description provides.

Knowing that Chris, the son of the author, with whom he set out for this bike journey is dead was a little sad. But again in snap that increases the importance of all the lesson and the author was expounding throughout the book about life and zen.

A recommended read for everyone.

The next book that I have picked is “The Blue Ocean Strategy”.

IIMBx: EP101x DO Your Venture : Course Experience on edX

The best way to win is to show grit and bid on your strengths and intuitions. I have been trying to start my own company now for quite a some time. This course came into my mail box by edX, title looked captivating and thus I decided to take it.

It was a light course. Not much effort needed other that just watching the videos and doing some assignments.

The course was focused on making people get off with their venture from the idea phase to execution phase.

Throughout the course I was evaluating  my ideas and operations using the learnings given by the course and it has been of some help at least.

The course was divided into 5 weeks :

Week 1 : The “Do” Philosophy 

DO philosophy is based on “do or do not. There is no try”. There is a gap between intent and action and thus best bid is to don’t wait for halcyons days and just DO IT.

It proposed a term equifinality which means that every entrepreneur and his path is different and there are many ways to entrepreneurship.

It then provided interviews with various startups like Bums On Saddle, Hobby in a Box etc founders sharing their journey so far.

Week 2 : Opportunities, Idea Creation & Generation!

This week was focused on how entrepreneurs come up with ideas. Few of them are  :

  • Hobby driven ideas
  • Painstorming
  • Change in some rules and regulations

Each of these points can provide you with a nice venture idea. I already had my idea prior to the course and thus just thought about it again from these view points.

Week 3 : Idea validation and Evaluation

After the idea has been selected. We have got to validate and evaluate it.

Some if the methods for this are :

  • Personal feasibility
  • Market feasibility
  • Customer feedback

Best way to validate idea is to talk to customers. Real unknown customers. Not just people in your acquaintance. We here at Rainbow Shelf went out to talk to retail shop owners (around 10) and tried to explain them the idea. Response was not very encouraging but it was an experience that helped us.

Week 4 : Lean Canvas

This week was all about the lean methodology used in startups. I have read the book The Lean Startup  and thus this all made sense to me.

The 5 principles of lean startup are :

  1. Entrepreneurs are everywhere
  2. Entrepreneurship is management
  3. Entrepreneurship is validated learning
  4. Build, Measure, Learn
  5. Innovation Accounting

The course also provided a lean canvas that should be used by startup to assess their idea.

Week 5 : Effectuation

Effectuation, which is defined as a “logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures“.

This week was about measuring the uncertainty in the entrepreneurship.

Effectuation has these 4 principles :

Bird in Hand Principle – Start with your means. Don’t wait for the perfect opportunity. Start taking action, based on what you have readily available: who you are, what you know, and who you know.

Affordable Loss Principle – Set affordable loss. Evaluate opportunities based on whether the downside is acceptable, rather than on the attractiveness of the predicted upside.

Lemonade Principle – Leverage contingencies. Embrace surprises that arise from uncertain situations, remaining flexible rather than tethered to existing goals.

Crazy-Quilt Principle – Form partnerships. Form partnerships with people and organizations willing to make a real commitment to jointly creating the future–product, firm, market–with you. Don’t worry so much about competitive analyses and strategic planning.

 

Overall. I wasn’t expecting very complex and hard material in the course just normal guidelines stuff and this was exactly what the course provided. This course was offered by IIMB. And showed many startups that are incubated there are NSRCEL.

As of now I have taken many scattered courses on entrepreneurship from University of Maryland to MIT to IIMB. Now i have decided to just take the specialization offered by Coursera  and that should be enough for time being until my company scales.

I have now shifted my focus to learn more core technical and domain knowledge that will be required to build remarkable company that can stand out that bring value to its customers.

 

How to Win Friends and Influence People : Reading Experience and Summary

How to win friends and influence people is an all time classic book. I got to know about this book from the Goodreads recommendations and instantly decided to read this one. It starts stating that leadership is 15% technical skills and 85% skill to manage human relations. This sentence alone suffices the need of this book.

What you can get out of the book?

  • Gives you new ways to carry on meaningful conversations.
  • Make lasting connections with people by influencing them.
  • Win new clients, customers and team members.
  • Increase your confidence while approaching people.
  • Make you a better salesman, entrepreneur and leader.

This book is filled with historical examples that the author uses that just exemplifies the principles stated in the book. This is not a light read and taking notes is necessary to get the most out of this book.

Here is the summary  :

PART 1 : Fundamental techniques in handling people

Chapter 1: Fundamental Techniques in Handling People

  • Don’t  criticize people or blame them for anything. It makes them go defensive.
  • Criticism hurts their pride and sense of importance.
  • “I’ll speak ill of no man and speak all the good I know” – Benjamin Franklin
  • Even Abraham Lincoln made it a point not to criticise anyone not even his commander who made a big blunder during war.
  • Principle 1 : Don’t criticize, complain or condemn. 

Chapter 2 :  The big secret of dealing with people

  • “The only way I can get you to do anything is by giving you what you want”
  • Biggest craving in humans is to be appreciated, to be complemented.
  • Fill people with encouragement and give them an incentive to work.
  • Sincere appreciation is one of the secrets of success of handling men.
  • Know the difference between flattery and sincere appreciation.
  • Flattery is selfish and counterfeit. Appreciation is from the heart.
  • Principle 2 : Give honest and sincere appreciation

Chapter 3: He who can do this holds the whole world with him. He who cannot walks a lonely way

  • Only way to influence people is to talk about what they want.
  • Try to see things from other person’s point of view.
  • Convince person how something that you want them to o can benefit them.
  • Arouse in other person an eager want.
  • Self expression is dominant necessity in human nature.
  • Always let the other person think that it is their idea.
  • Principle 3  : Arouse in other person an eager want

Part 2  : Ways To Make People Like You

Chapter 1 : Do this and you’ll be welcome anywhere

  • Try to be interested in people, not to make them interested in you.
  • Always be grateful and interested in customers in business.
  • Principle 1 : Become genuinely interested in other people.

Chapter 2 : A simple way to make a good impression

  • Show people by expression that you are happy to meet them.
  • Preserve the attitude of courage, frankness and good cheer.
  • Principle 2  : Smile

Chapter 3 : If you don’t do this, you are headed for trouble

  • People are more interested in their names than all the names put together.
  • Always make effort to call people by their name.
  • If you are executive then you have remember name.
  • Even Charles Schwab said that he tried to call his employees by their names.
  • Principle 3  : Remember that a person’s name is to that person the sweetest and most important sound in any language.

Chapter 4 : An easy way to become good conversationalist

  • Be a good listener and encourage people to talk
  • Stop everything and listen whole heatedly to people
  • Listening gives people a feeling of importance
  • Principle 4 : Be  a good listener. Encourage others to talk about themselves. 

Chapter 5  : How to interest people

  • Talk about thing they treasure the most
  • Author gives as example how appreciating a clients office got him the deal.
  • Principle 5  : Talk in terms of other people’s interests. 

Chapter 6  : How to make people like you instantly

  • Talk to people about themselves.
  • Talk about things they admire the most. This will make them feel important.
  • Principle 6 : Make the other person feel important and do it sincerely.

Part 3  : How to win people to your way of thinking

Chapter 1 : You can’t win an argument

  • Avoid arguments like you avoid rattlesnakes.
  • Arguments are futile to change someone’s mind.
  • To avoid arguments : welcome disagreement, distrust first instinct to go defensive, control your temper, listen first, look for areas of agreement,  apologize for your mistakes, promise to think over your point, thank opponent for their interest, postpone action to think.
  • Principle 1 : Only way to get most of an argument is to avoid it.

Chapter 2  : A sure way of making enemies and how to avoid it

  • If you are going to prove anything, don’t let the other person know it.
  • “Be wiser that the other people if you can, but don’t let them know it”
  • Never tell a person straight away that they are wrong.
  • Principle 2  : Show respect for the other person’s opinions. Never say “You are wrong”

Chapter 3  : If you are wrong, admit it.

  • Criticize yourself before some else does that.
  • This will make temper of the other person cool down
  • Principle 3 : If you are wrong admit if quickly and emphatically 

Chapter 4 : A drop of honey

  • “A drop of honey catches more flies than a gallon of gall”
  • Always begin in friendly way and appreciate the other person.
  • A renter wanted his rent reduced so he first praised the apartment in which he was living.
  • Principle 4  : Begin in a friendly way.

Chapter 5 :  Secret of Socrates

  • In talking to people don’t begin by discussing things that you differ on.
  • Ask questions that makes your opponent say yes yes!
  • Principle 5  : Get the other person saying yes yes immediately.

Chapter 6 : The safety valve in handling complaints

  • Let the other people talk themselves out.
  • Even if you disagree don’t interrupt.
  • Principle 6 : Let the other person do a great deal of talking

Chapter 7 : How to get cooperation

  • People want to be consulted about their wants.
  • People want to buy/accept something on their own accord, not to be sold.
  • Make people believe that the idea is theirs.
  • Principle 7 : Let the other person feel that the idea is his/hers.

Chapter 8 : A formula that will work wonders for you

  • Always try to understand why a person would say something like this.
  • Try to think with the person’s point of view.
  • Principle 8 : Try honestly to see things from other person’s point of view.

Chapter 9 : What everybody wants

  • People are thirsting for sympathy – give it to them.
  • When a person is debating with you remember to react differently than the others.
  • Principle 9 : Be sympathetic with other person’s ideas and desires.

Chapter 10 : An appeal that everyone likes

  • Show the person the motives that sound good.
  • Principle 10 : Appeal to the nobler motives.

Chapter 11 : The Movies Do it. TV Does it. Why Don’t You Do it?

  • Stating truth is not enough. You have to dramatize them.
  • Make it vivid, impressive and interesting.
  • Principle 11 : Dramatize your ideas.

Chapter 12 :  When nothing else works try this

  • Make the work exciting and challenging.
  • Schwab invoked a challenge among morning and night shift workers to increase the efficiency of the factory.
  • Principle 12 : Throw down a challenge.

Part 4 : Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

Chapter 1 : If you must find fault this is the way to begin

  • Say something pleasant before criticizing.
  • A barber always lathers a man before he shaves him.
  • Principle 1 : Begin with praise and honest appreciation.

Chapter 2  : How to criticize and not to be hated for it

  • Never use the word “but” after appreciation. It makes appreciation looks fake.
  • Use other words like “and”.
  • Principle 2 : Call attention to people’s mistake indirectly

Chapter 3 : Talk about your own mistakes first

  • Admit and talk about your own mistakes first before criticizing the other person.
  • Principle 3 : Talk about your own mistakes before criticizing the other person.

Chapter 4 : No one likes to take orders

  • Give suggestions instead if orders and you’ll hit the person’s pride less.
  • Involve people in the decision making by asking them questions.
  • Principle 4 : Ask questions instead of giving direct orders.

Chapter 5 : Let the other person save face

  • “I have no right to say or do anything that diminishes a man in his own eyes. “
  • Don’t belittle a person.
  • Principle 5 : Let the other person save face.

Chapter 6 : How to spur people to success

  • Praise every little improvement in the person.
  • Be hearty in your approbation and lavish in your praise.
  • Charles Dickens was once praised by a editor when he was poor little boy and it changed his life.
  • Principle 6  :  Praise the slightest improvement. Be hearty in your approbation and lavish in your praise.

Chapter 7 : Give a dog a good name

  • To change the person’s behavior give him a good reputation to live up to.
  • Example : “You are one if the best worker. Lately you’ve been slow. We know there is a reason. Let’s discuss it”
  • Principle  7 : Give the other person a fine reputation to live up to.

Chapter 8 : Make the fault seem easy to correct

  • Praise the person’s good point and make them feel that their faults are very minor.
  • Other wise you’ll destroy their will to improve.
  • Principle 8 : Use encouragement. Make fault  seem easy.

Chapter 9 : Making people glad to do what you want

  • Make people happy and excited about their job.
  • Show the person the benefits of the job.
  • Ask yourself what the other person really wants.
  • Principle 9 : Make the other person happy about doing the thing you suggest.

 

Business In Boxers 3 : The Psychological Roller Coaster

One of my favorite things about instrumental music is that the listener is encouraged to use his or her imagination. I have been a huge Owl City and Adam Young fan since forever. Lately he is releasing sets of instrumental music called as Adam Young Scores inspired by incidents that made a lasting impression on the world.  Reading about all those incidents has made a lasting impression on my mind for sure, our small failures and success doesn’t even matter to the world, we have got to make it large.

This month has been a wacky psychological roller coaster. A slow motion wave on the ocean stirring my emotion up like a rain cloud. When you are trying to start something new and you know odds are against you I guess this happens, you become very paranoid in some sense. Each blow shakes your confidence and you have to build that up again. It’s exhausting some time. Here is where a nice snack helps 😀

IMG_20160619_122004

At start of this month we all were very keen towards making the MVP (minimum viable product) ready but my mentor and CEO of the startup where I am working suggested to do a market research and look for idea validation. So one afternoon me and my friend visited few shops and tried to convey the idea to them . Very few got the idea and showed interest. I guess demography plays a vital role here. We all made peace with it that we will need real tangible product to make people excited about it.

But soon things got hard. Workload at intern got high and juggling both my startup and intern got really difficult. This made me think that how hard it would be to manage it with a full-time job. This was the first blow. And soon other members of team took off for exams or campus preparation or god knows what excuse.

Lately realized that to become good entrepreneur you should know the shit you are dealing with. Though I know that we learn stuff on the way, but still first we should invest in our-self. That’s why I am learning rails and other things needed to run the company. Attention to details will cause a momentarily pain in the ass. But it will be worth all the while.

As an overview all startups working on similar domain look the same. It is the one who really dig deeper and strive for great brand experience that makes all the difference. This what I believe in and want to do.

That’s why I took sales course before going to sellers for local survey. This is why I was studying business plan of Vinod Khosla to know and set my goals. This is why I am honing my technical skills. It all comes down to this, you should believe that whatever you are doing can be hard, but in the end it will be worth all the while.

I guess now we are on track now. Now that I have stopped counting on the members who were just pretending to be part of the team, I can be sure of what we can do in certain time. We are now clear to drop every operation and just build the damn product. Period. After 8 months I’ll be graduating and I want to be ready with a use-able product before that.

Meanwhile I am also trying to concrete the company goals. So that we can start moving. Breaking down to achievable goals with deadlines and metrics to measure how we are moving.

One more habit I am trying to develop is to write down my very specific goals for the day twice. In morning and at evening. It kinda helps you keep track. I have also started to workout and exercise more regularly than I used to, it’s good to do more of what makes you feel good about yourself because it reflects in all the other things that you do.

I am still not properly over of thinking whether I am making the right bets or not, I guess you can never tell. It like I am on emotional state of PMS.

But I know one thing for sure, whatever you do your job is to tell the story.

Thanks. See you next time.

 

 

Marketing Your Retail Store in the Internet Age by Bob Negen : Reading Experience

This was the book that I knew prior to reading it that it won’t be too interesting and might even feel too slow. I searched it on the internet and picked it to read to get a perspective of a retail seller. As me and my team are trying to start a company that will work very closely with retail stores and their owners I thought this book will provide some value.

What I liked about this book how it delivers simple and effective tactics that a store owner can use to create customer loyalty, make lasting seller-customer relationships and compete against online retail giants.

It compares getting customers to getting a girlfriend. They are demanding and they want to feel special or else they’ll move on.

It brings focus on few very effective retail techniques like bag stuffers and doughnut marketing. It also covers basics of copywriting and its importance.

What I didn’t like about the book was that it was too slow and dumb at times. As a young person who is aware of technology world you’ll feel few things too stupid to be covered in that detail in the book. May be that’s a better fit for old shop owners.

Overall it was a good read. Not as per my expectations but still can give you an image of a mind of a retailer.

I’ll definitely use the concepts of this book in my company as me and my team too believe that the best shopping experience for a customer can be provided at a local retail store. All they need  is a power up and better tools now.

My next book is “How to win friends and influence people”. Will share my experience about that too when’ll be done.

Thanks.